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JAKs Data services

Campaign measurement

Follow the campaign journey from the first click to the action you actually care about.

How we can help

  • Review campaign URLs and build a consistent UTM naming guide.
  • Trace campaign parameters through landing pages, forms, and cross-domain journeys.
  • Check that leads or purchases are recorded once and include the intended context.
  • Validate platform pixels and conversion tags against consent settings.
  • Compare reported campaign outcomes with what the site and form actually record.

What you get

  • A usable UTM guide and campaign link checklist.
  • A conversion map showing what each platform is counting.
  • A QA record for key campaign journeys and conversion events.
  • Recommendations to close attribution gaps and improve future reporting.
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