A services site gets traffic from campaigns, but its reporting treats every form click as a lead. The team needs a reliable definition of a completed inquiry.
How we would approach it
- Map the journey from campaign landing page to form confirmation.
- Define separate events for a form attempt and a confirmed successful submission.
- Check the events in the data layer, GTM Preview, and analytics reporting with consent granted.
Sample deliverable
| Event | When it fires |
|---|---|
| contact_form_attempt | A visitor submits the contact form. |
| generate_lead | The form returns a confirmed success message. |
What you would get
The client receives an event specification, a conversion definition, and a QA checklist for the full inquiry journey.