Meet Justice Wordlaw IV.
I help businesses design digital measurement systems they can trust, from the data layer and tag architecture to analytics platforms, consent, campaign measurement, and reporting.
At JAKs Data, I bring strategy and implementation together. The goal is not simply to collect more data. It is to build a measurement foundation that answers real business questions and gives your team confidence in what to do next.
Talk with Justice
Principal Architect, JAKs Data
Hands-on work, from the tracking plan to the final report.
My background spans digital analytics, tag management, campaign measurement, reporting, and consent. I have worked with teams across education, healthcare, ecommerce, travel, and other industries to turn complicated tracking setups into clearer, more useful information.
That work includes planning and testing events in GA and Amplitude, building and organizing Google Tag Manager implementations, checking conversion tracking, and helping teams understand how consent choices affect their data. I also work with marketing and development teams to make sure the implementation reflects what the business actually needs to measure.
I enjoy the details, but I care just as much about explaining them plainly. You should know what a number means, how it was collected, and whether you can rely on it.
You work directly with the architect.
When you work with JAKs Data, you work directly with me. I will learn what your organization is trying to understand, evaluate your current measurement environment, identify the gaps, design the right approach, and help turn that architecture into a working implementation.
When a project involves developers, marketers, media teams, or other technology partners, I work across those teams to make sure the right signals are available, implementations are properly tested, and everyone understands how the pieces fit together.
Start a conversationWhat I can help with
- Digital measurement architecture
- GA and Amplitude implementation
- GTM architecture, audits, and QA
- Data layer strategy and event design
- Consent-aware analytics and tagging
- Campaign and conversion measurement
- Dashboards, reporting, and analytics strategy
Tell me what you need your data to answer.
We can start with the question and figure out the right next step together.